how would I use E-marketing ?

1) Find a Web Designer who can visualize and conceptualize your thoughts on to the Web.
2) Have affiliations with creditable sources (such as Air Canada, Hilton, Starwood, etc) to support and provide the standard quality of your services/hospitality.
3)Make the Site highly interactive and user friendly.
4)Start a membership rewards program such as points for discounts, credit with the company, bonuses , etc.

What I expect out if this Class????

I will expect that by the end of this course, to have gained an understanding of E-marketing and use that knowledge as a tool.